Welcome to our summer edition of Traction Magazine, bringing you the latest news, product innovations and special offers from the Rea Valley Tractors team.

You can read it here. 

Or request a copy to be posted.

After an exceptionally long and wet winter, it's fantastic to see the sun shining and activity going on all around the place. Our team has been busy behind the scenes, and we’re excited to share plenty of news from our now eight depots. Read about our recently refurbished Welshpool branch on page 7.

This year also marks a significant milestone as we celebrate our 40th year of dedicated service to the agricultural community, which of course, would not be possible without our loyal customers! You can read more about our journey and celebrations on page 20-21.

Once again, we are humbled by our customers’ incredible loyalty and support. Those who invested in the New Holland range last year have experienced firsthand the performance and reliability these machines bring to the field. Your positive feedback and satisfaction with the product reaffirm our decision to change the franchise back in 2022.

We had the pleasure of catching up with some of our long-standing customers earlier this year to talk about the importance of partnerships and embracing technology, amongst other things. Read about our relationship with DS Roberts & Sons on page 10.

Our demonstration team has been busier than ever, traveling from farm to farm, showcasing the latest innovations, and providing invaluable hands-on experience to farmers and contractors across the region. Demand has surged this year, and we are doing our utmost to meet your expectations. Rest assured our team is here to provide ongoing support throughout the seasons ahead.

We also want to extend a huge thank you to everyone who attended our open day in Ormskirk. We had many visitors, and our team enjoyed showing you around our new facility. Read more on page 6.

Best of luck to all our customers for the 2024 season. We look forward to another year of continued partnership.