Rea Valley Tractors proudly celebrates its 40th year in business in May. Established in 1984, the company has been at the forefront of the agricultural industry, witnessing and driving significant changes in machinery and technology over the past four decades.

From humble beginnings, Rea Valley Tractors has grown to become a trusted name in the agricultural community, serving farmers and landowners across the region. What began as a small operation based out of Pontesbury in the heart of Shropshire - founded by Ian Vance, Gordon Potter, and Chris Willner, has evolved into a dynamic enterprise, adapting to the changing needs of modern agriculture while staying true to its core values of quality, reliability, and customer service. 

Acquired by Simon Clarke in 2010; owner of Derbyshire dealership Agricultural Industrial Services Ltd (AIS), Rea Valley Tractors became the trading name, consolidating both entities under a unified brand for smoother management. Most recently, the successful acquisition of neighbouring New Holland dealer Teme Valley Tractors added two new locations and over 25 experienced personnel to the team.

Over the years, the agricultural landscape has undergone remarkable transformations, with advancements in technology revolutionising farming practices. Rea Valley Tractors has been instrumental in embracing these changes, consistently introducing innovative machinery and equipment to enhance efficiency, productivity, and sustainability on the farm.

From traditional tractors to cutting-edge precision farming, Rea Valley Tractors has remained ahead of the curve, offering solutions tailored to the evolving demands of the industry. The company's commitment to staying abreast of the latest advancements in agricultural technology has been key to its success, enabling farmers to maximize yields while minimizing environmental impact.

"Our journey over the past 40 years has been one of constant evolution and growth," said Simon Clarke, Chairman at Rea Valley Tractors. "We are immensely proud of the role we've played in supporting the local agricultural community and driving innovation in farming practices. As we celebrate this milestone, we remain dedicated to providing our customers with the tools and expertise they need to thrive in an ever-changing agricultural landscape."

To commemorate its 40th anniversary, Rea Valley Tractors will be hosting a series of promotions throughout the year – keep an eye out on our socials. Customers can expect exclusive deals, giveaways, and celebrations as the company reflects on its achievements and looks ahead to the future.

Matthew Mulligan, Managing Director of Rea Valley Tractors, expresses appreciation, stating, “We owe thanks to our incredible staff, loyal customers and valued partners, their support, dedication, and trust have been instrumental in our journey, and without them, our achievements would not have been possible. 

“We value the trust and loyalty of our customers, whose feedback and support have been invaluable in guiding us towards improvements, and we eagerly anticipate the opportunity to serve them in the future." Mulligan added.

As Rea Valley Tractors looks to the future, it remains focused on delivering exceptional products and services while upholding its commitment to sustainability and stewardship of the land. With a team of knowledgeable professionals and a comprehensive range of agricultural solutions, the company is poised to continue its legacy of excellence for many years to come.