Welcome to our Winter edition of Traction Magazine, bringing you the latest news, product innovations and special offers from the Rea Valley Tractors team.

You can read it here. 

Or request a copy to be posted.

As the festive season draws near and we prepare to close the chapter on 2024, it’s a time to reflect on a year that has been as challenging as it has been inspiring for the agricultural community.

Rising costs, unpredictable weather, and a shifting political landscape have tested all of us. Yet, as always, British farmers and contractors have risen to the occasion with resilience, adaptability, and a commitment to keeping our countryside thriving and our nation fed.

Celebrating 40 Years of Supporting British Farming

At Rea Valley Tractors, we are incredibly proud to have supported you for the past 40 years. Whether it’s been providing reliable machinery, fast Service support, or ensuring you have access to the parts you need, our mission has always been to stand by you through every challenge and opportunity. You can read more about one
customer’s long-standing relationship on page 24.

Working Together for a Stronger Future

The recent changes in government policy have undoubtedly sparked concerns across the sector, it’s clear that a greater understanding from the government regarding the agricultural community is vital for long-term stability and growth. Rest assured that we will continue advocating for our customers and adapting our services to provide the best support in these uncertain times. Read more on how you can show your support on page 31.

This edition of our magazine highlights some of the ways we’ve been working to enhance your experience with us, from expanding our territories – read full details on page 4-6 - to appointing key support personnel dedicated to ensuring you have the assistance you need when you need it most.

As always, our focus remains on strengthening our partnership with you and finding innovative solutions to help your business thrive in an everchanging landscape. Turn to page 12 to hear how we go the extra mile.

A Warm Christmas Wish

As the holidays approach, we’d like to take a moment to thank you for your trust and partnership throughout the year. Farming is a profession like no other, requiring strength, dedication, and community spirit - qualities that shine even brighter during challenging times. This Christmas, we hope you find time to rest and celebrate with loved ones.

From all of us at Rea Valley Tractors, we wish you a Merry Christmas, a joyful holiday season, and a prosperous New Year.