Rea Valley Tractors is excited to announce our appointment as the new Grimme Premium Service Partner for the Lancashire region. This appointment is part of Grimme UK's strategic decision to enhance localised support for their customers, ensuring they receive the highest quality service and access to critical parts.

The Ormskirk branch of Rea Valley Tractors will be responsible for Grimme aftersales, which includes stocking a full range of replacement parts and providing fast response service support across Lancashire. Grimme UK will manage sales in the area directly.

In recent years, the root crop industry in Lancashire has undergone significant changes, with a consolidation in grower numbers and cultivated acreage. As growers increasingly rely on fewer machines running for longer periods and incorporate higher levels of technology, the importance of efficient service support and parts supply has grown considerably. 

Rea Valley Tractors was established in 1984 and has been a trusted Grimme UK service dealer in the Derbyshire/Staffordshire area for 18 years.

“We have experience supporting Grimme UK customers from our Sudbury branch for many years now,” says Matt Mulligan, Managing Director at Rea Valley Tractors. “Our team is well-versed in the specific needs of growers and the demands of the working environment, and we are confident in our ability to offer the necessary aftersales support to ensure their continued success and reduce downtime.”

Rea Valley Tractors is delighted that Grimme UK recognises our commitment to supporting its grower communities and looks forward to continuing to support its product in a wider territory. 

Adam Cooper, Branch Manager at Rea Valley Tractors Ormskirk comments “We’re thrilled to be taking on the new role as Grimme service dealer for our area. It allows us to further strengthen key customer relationships in what is a new territory for us, whilst providing the much-needed focussed support that Grimme customers need to operate efficiently.”

“We’re happy to be able to announce this partnership to our UK dealer network”, says Tom Goose, Dealer Development Manager for Grimme UK. “After carefully observing the UK market, we felt we needed a Premium Partner with a large enough scope to lift the services we can provide to local potato growers to an even higher level. Rea Valley Tractors fitted the criteria perfectly, and after having worked with them for some time now through their Sudbury branch, we are confident that their expertise and commitment to customer service will greatly benefit our customers in the local area.”