Rea Valley Tractors is pleased to announce the appointment of Shawn Blake as Managing Director, effective 4th August 2025.

Shawn brings over 30 years of experience across Sales, Aftersales, and strategic development, gained through a range of senior leadership roles. He has led high-performing teams and driven operational transformation across dynamic and evolving industries.

With a strong reputation for growth-focused leadership and a customer-centric approach, Shawn’s appointment comes at a pivotal moment for Rea Valley Tractors. In the face of challenging economic conditions and a rapidly evolving agricultural landscape, the business is entering a period that demands not only resilience, but a bold shift in how it works, engages, and delivers value.

A New Chapter

Rea Valley Tractors is committed to investing in its infrastructure, people, and services to meet the growing and changing needs of the agricultural community. Shawn’s leadership will be instrumental in guiding the business through this next phase, driving operational excellence and bringing fresh thinking and innovation to support farmers and build a stronger, more sustainable business for the future.

Lee Seward, Group Chief Executive Officer of Dunstall Holdings Ltd, comments, “This is an exciting time to be part of the Rea Valley Tractors journey. We are investing in our senior leadership team to ensure we can navigate a changing market. Shawn will play a key role in delivering our strategic vision, expanding our service capabilities, and strengthening relationships with our partners, customers, and local communities alike.”

Simon Clarke, Chairman of Dunstall Holdings, further supports, “Rea Valley Tractors remains firmly committed to delivering the highest standards of service and support to farmers and landowners across our regions. Shawn’s appointment marks an important step in reinforcing that commitment, bringing fresh leadership to help us evolve, while staying true to the values our customers know and trust.”